你好!周末愉快。
本周推荐七篇社交媒体相关文章,内容涉及社交媒体的成瘾机制、阻断方法以及改善策略。
1.社交媒体作为新时代酒精
Social Media Is Attention Alcohol
内容简介:为了理解社交媒体,有关的隐喻有很多,比如信息公路、跨国政府、报纸或者电视台。本文将社交媒体比作精神性酒精,并建议按照规制酒精一样,开展研究、设置年龄限制、发展相关约束用语
推荐理由:理解社交媒体的不同角度
摘抄:酒精与社交媒体
it sounds like alcohol, a social lubricant that can be delightful but also depressing, a popular experience that blends short-term euphoria with long-term regret, a product that leads to painful and even addictive behavior among a significant minority. Like booze, social media seems to offer an intoxicating cocktail of dopamine, disorientation, and, for some, dependency.
2.总有人想要让你成瘾
Social media copies gambling methods 'to create psychological cravings'
内容简介:世界上最聪明的大脑正在费尽心思让我们对社交媒体成瘾,人们越来越不容易脱离手机,沉浸于短暂的快感,一旦停下便变得低落以及无聊
推荐理由:社交媒体上瘾
摘抄:总有刁民想要害刁民
“There are whole departments trying to design their systems to be as addictive as possible. They want you to be permanently online and by bombarding you with messages and stimuli try to redirect your attention back to their app or webpage.”
3.西方网红图景
Reality check: life behind Insta-glam image of ‘influencers’
(https://www.theguardian.com/money/2019/mar/17/instagram-social-media-influencers-reality)
内容简介:本文揭示了西方“网络红人”屏幕外的生活,他们大多现实生活与屏幕前的生活完全不同,屏幕形象只不过是一种人设。这些网络红人收入依靠广告或者品牌宣传,头部网络红人收入颇丰,随着市场不断扩大,开始频频出现虚假宣传或者买粉。
推荐理由:网红都一样
摘抄:过度宣传会有反噬的
Brands are also pushing back against the murky unregulated world of influencers – big brands and groups like Unilever are starting to be openly vocal about their mistrust of influencers.”
4.社交媒体阻断策略
I Ran 4 Experiments to Break My Social Media Addiction. Here’s What Worked.
(https://hbr.org/2018/10/i-ran-4-experiments-to-break-my-social-media-addiction-heres-what-worked)
内容简介:本文介绍了四个有趣的社交媒体成瘾管理实验,30天不用社交媒体计划,每日无社交媒体时间,一小时社交欢乐时间,24小时社交隔离计划,结果也许会让你大吃一惊
推荐理由:自我约束才是幸福的开始
摘抄:需要记住真正重要的事情
These experiments helped me realize that at the heart of my cravings around the social internet are deep connections with friends, access to new ideas and information, or time to zone out and relax after a hard day.
5.人-社交媒体中的小鼠
Social Media Is Making Us Behave Like Rats, According to Study
(https://www.newsweek.com/social-media-study-rat-brain-1574143)
内容简介:研究表明,在社交媒体的点赞机制下,人们表现得像实验中受到刺激的小鼠——获得越多点赞,越倾向于发出更多推文。对于某些用户来说,唯有社交媒体才能提供充分的反馈让生活继续,以至于持续成瘾
推荐理由:唯有刺激才会有充分动力
摘抄:网络新世界
It is possible that because rewards ('likes') on social media are so readily quantifiable compared to offline social rewards, some social media users might come to be disappointed by the lack of clear rewards provided offline and as a consequence prioritize online environments
6.海外版抖音,也许更好,也许更坏
TikTok and toxic memes
(https://www.economist.com/united-states/2021/10/21/tiktok-and-toxic-memes)
内容简介:尽管受到外国政府打压,海外版抖音仍然表现强势。一个报道显示,美国成年人平均每天会花87分钟在上面。与其竞争对手相似,其算法推荐机制也在鼓励一些不健康乃至违法行为,其危害正在聚集
推荐理由:社交媒体的算法机制
摘抄:集中化推荐,总是会有点问题的
the features that make TikTok so successful also make it risky: the more a user engages with certain tags, the more the fyp will serve similar content. Much like Facebook’s platforms, in other words.
7.社交媒体整改思路
Social media is broken. A new report offers 25 ways to fix it
内容简介:本文提供了一个全方位的视角,分析社交媒体可能带来的不利影响,并提出了相应的解决方案。本文是篇简要介绍,内含详细报告链接
推荐理由:社交媒体的诸多坏处
摘抄:行动的时候到了
“Social media is rewiring the central nervous system of humanity in real time,” said MIT Sloan professorSinan Aral, who led the event. “We’re now at a crossroads between its promise and its peril.”
外刊链接:
链接: https://pan.baidu.com/s/1fBLyvdr4QoMELbJighGCRg
提取码: tqv9